High-Converting Emails & Ad Creatives, Written in Your Brand's Voice. Starting at $297/mo.
Built by Tony Adams, former Super Bowl champion, who has sold over $2 million in physical and digital products through Adams Athletics.
More money from the list you already have. Your welcome, abandoned cart & post-purchase flows are built and ready within 7 days of onboarding. Then every month, 10 ready-to-send emails and 5 scroll-stopping ad creatives land in your Google Drive, matched to how your brand talks.
Free sample welcome email written for your brand. Plus your welcome, abandoned cart & post-purchase flows built free ($397 value)*Based on Adams Athletics email campaigns
Recent creatives & flows we've built for brands
It's not your fault your list went cold.
You're running practices, sessions, and a business. Nobody hired you to be a copywriter.
Without a system, outreach turns into…
- Generic "Check out our new program!" blasts that sound like everyone else
- Ads made from whatever photo was on your phone
- An email list that goes cold because nobody has time to send
With ADMS
- Hooks that stop the scroll. Every ad concept comes with multiple hook variations, so you're testing what actually wins.
- Emails with a job. Welcome, story, offer, review-request, and win-back emails, each pulling the reader to the next.
- Your voice, not ours. We study how your brand talks before we write a word.
- Delivered to your Google Drive as HTML. Paste it in, hit send. Ad creatives come ready to upload.
How it works
From brand call to a full month of marketing in your Drive.
Tell us about your brand
Voice, offers, audience. Your Core Flows are built and ready within 7 days. See examples below [PLACEHOLDER: onboarding form/call]
We write & design
10 emails + 5 ad creatives every month.
It lands in your Drive
HTML emails and ad files, organized by month.
You make more from your list
Launch it yourself, or let us run it on the $497 or $797 plans.
Creatives we've built for sports & athletic brands
A sample of ads and emails, each written and designed to match the brand's voice.
Full email flows, built end to end
Welcome flows with a founder story, product breakdown, reviews, FAQ, and a personal founder email.
Built for sports & athletic brands
We work with all types of businesses, but these are the ones we help most.
Sports businesses & schools
Teams, leagues, clubs and athletic programs
Sports equipment sellers
Gear, gloves, apparel and training tools
E-commerce stores
Online shops that sell physical products
Digital product sellers
Courses, programs, memberships and downloads
Sports academies
Academies and training schools enrolling athletes
Coaches & trainers
Coaches who run training sessions and camps
Your growth ladder
Start with Core Flows (free with any monthly plan), then pick the level of help you want.
We write and set up your 9 essential automated emails. Free when you start any plan.
Content Plan, Email Management, or Full-Stack Growth.
Core Flows Setup
9 emails in your brand voice, set up on your email platform:
- 3-email welcome flow
- 3-email abandoned cart flow
- 3-email post-purchase flow, including a review request
when you start the Content Plan or higher
Step 2
Content Plan
No contract · about $20 per asset
- 10 emails + 5 ad creatives every month
- Written in your brand's voice
- Includes review & testimonial request emails that turn happy customers into reviews
- Delivered to your Google Drive as HTML + ad files
- Core Flows Setup included free ($397 value)
Step 3
Email Management
You approve, we handle sending
- Everything in Content Plan
- We schedule and send your emails each month
- Monthly results reporting
Step 4
Full-Stack Growth
3-month minimum · Ad spend not included
- Everything in Email Management
- We run your Meta ads: setup, launch, testing, optimizing
- Ad spend is paid separately by you and is not included
VOICE
GUARANTEE
Sounds like you, or we rewrite it free
Your first 10 emails sound like your brand, or we rewrite them free until they do. Cancel anytime, no contract.
No-contract cancel-anytime applies to the Content Plan and Email Management. Full-Stack Growth keeps its 3-month minimum.
Not ready to commit? See it first.
Built by a champion who's sold over $2M.
ADMS (Athletic Digital Marketing Systems) is built by Tony Adams, a former Super Bowl champion who has sold over $2 million in physical and digital products through Adams Athletics.
That means the copy you get isn't theory. It comes from someone who has competed at the highest level and built a sports brand that sells. Tony knows how athletes, parents, and fans think, because he's been on both sides: the field and the checkout page.
Through his own Adams Athletics email campaigns, Tony has sent 300,000+ emails with a 48% average open rate. That's the same playbook-driven approach behind every email we write for you.
We've also written for auto detailing and real estate brands, and every piece is matched to the client's own brand voice.
Get a free sample welcome email written for your brand
Tell us about your business. We'll write a welcome email in your voice and send it over, free.
Questions, answered
Can I see your work before I pay?
Yes. Get a free sample welcome email written for your brand. No card, no commitment.
Why is $297 so low? What's the catch?
It works out to about $20 per asset (10 emails + 5 ad creatives). We work from proven playbooks instead of reinventing every piece, so you get agency-quality copy without agency retainers.
What are Core Flows, and are they really free?
Core Flows are 9 automated emails: a 3-email welcome flow, a 3-email abandoned cart flow, and a 3-email post-purchase flow, written in your brand voice and set up on your email platform. They're normally $397 one-time and free when you start any monthly plan.
How do I receive everything?
Emails arrive in your Google Drive as ready-to-send HTML, and ad creatives come ready to upload, organized by month.
Will it sound like my brand?
Yes. We study how your brand talks before we write a word, and every asset is matched to your voice.
Do you write emails that ask for reviews and testimonials?
Yes. Your post-purchase flow includes a review request, and the Content Plan includes review and testimonial request emails that turn happy customers into reviews you can use in your marketing.
Who do you work with?
We work with all types of businesses, but we help most with sports businesses and schools, sports equipment sellers, e-commerce stores, digital product sellers, sports academies, and coaches who run training sessions.
Am I locked into a contract?
The Content Plan has no contract. Email Management: you approve each email, and we handle scheduling and sending. Full-Stack Growth has a 3-month minimum, and ad spend is paid separately by you and is not included.
Is there a guarantee?
Yes. Your first 10 emails sound like your brand, or we rewrite them free until they do. Cancel anytime, no contract. (No-contract cancel-anytime applies to the Content Plan and Email Management. Full-Stack Growth keeps its 3-month minimum.)
More money from the list you already have.
Core Flows ready in 7 days. Then 10 emails + 5 ad creatives a month, $297/mo.